Lona is wearing Jessica Faulkner

Lona Alia Duncan

Founder/CEO, StyleLend

Born in Albania, Lona moved to the US when she was a teen. She founded Stylelend, a localized peer to peer community marketplace where women have access to an infinite dream closet.

How would you describe your signature style?

I like things that are effortless, which is why I wear a lot of dresses because you only have to wear one piece. I love dresses that have patterns and are very colorful so I don't have to accessorize.

What is your way of being conscious and caring about environment?

One of the reasons I started Stylelend was to encourage women to consume differently. Many women buy cheap things that end up in landfills, so we encourage women to buy well-made things, like those on Orange Harp for example, and share those styles with other women.

You've traveled extensively. What is your happy place?

I get asked this question a lot, but I would have to say Albania.

What advice would you give your 18 year old self?

Technology is the future and I would have learned how to code.