Katrina at Stitch Fix office

Katrina Lake

CEO/Founder, Stitch Fix

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. Psst! Here is a secret about her: she speaks Japanese at home.

What is your Signature Style?

Comfortable, but polished. I stick to more structured sihoulettes like black pants or Ponte pants by Sanctuary. I definitely need to look polished every day, but I feel most confident when I'm comfortable.

What has been the hardest part of your journey?

That's a really great question. There were a lot of very hard things. My friends used to joke that in the beginning I was CEO/janitor. I think the variety of tasks that you have to spend your time on is very difficult. In the early days, it was making sure that when I was having a bad day, not everyone else was having a bad day and not being affected by my own emotional journey.

What is your way of being conscious and caring about the environment?

At Stitch Fix we actually do quite a bit, but we do a lot of donations. We donate to Dress for Success and Wardrobe for Opportunity, for example. So much of our vision is about empowering women to feel their best, so we donate a lot of products.

What was your biggest fashion faux pas?

I was featured in Seventeen magazine in the late nineties wearing these huge pants, puffy vest, and Adidas sneakers. That picture is out there and it's going to haunt me.