Founder Catalina Giraldo created Naja to serve a purpose: empower women through lingerie and create a culture where women help each other. Naja's ethos is to make beautiful underwear that makes its wearer feel good about themselves, but also betters the lives of the people who manufacture it. Every piece of lingerie is meticulously crafted, with Giraldo hand sketching many of the designs herself.
Cotton panties are made with hand-harvested Peruvian Pima cotton and lace is made with nylon (made from recycled fishing nets) instead of polyester to be gentler on skin. Their underwear is made with the same high-quality materials as luxury lingerie companies, but accessible at fair prices.
Every pair of underwear sold goes towards helping women in violent and impoverished areas help themselves and their children. Through their partnership with the Golondrinas Foundation and Underwear for Hope program, Naja helps educate single mothers so that they can learn marketable skills. When we educate women, everything changes.