Pura Botanica is a producer of luxurious bath-and-body products as well as elegant travel accessories. Inspired by ingredients she encountered on international travels, Christy Booth Hierholzer founded Pura with the intent to create products that sustain our wellness and are sourced directly from nature. Pura products are sustainably harvested and made of at least 98 percent truly natural ingredients in the USA. All products are cruelty-free, with a majority passing the stringent tests of the National Products Association (NPA).

Pura is also dedicated to corporate responsibility, donating a portion of proceeds from the Lend a Hand creme to the National Save the Turtle Foundation as well as actively supporting PETA, The Boys and Girls Club, and Cosmetic Executive Women among others.